The Importance of IP Law in Creative Industries
Intellectual property (IP) is the lifeblood of every creative industry player. The reason is, currently theft does not only apply in terms of property but also in terms of ideas. IP Law itself refers to wealth born from human intellectual abilities. This includes technology, science, art, and literature.
Works included in IP Law are generally born from human intellectual abilities through the outpouring of time, energy, thought, creativity, taste, and creativity. These works must be protected because they have economic value or benefits for human life.
Because of the labor in creating the work, Intellectual property right (IPR), or intellectual property rights (IPR) emerged. Different types of creations have different IP Law. For example, products such as comics, literary works/books, characters and songs must have copyright.
Meanwhile, symbols that include words, phrases, symbols, designs (or a combination of all four) used as a brand of a product or service provider must have a trademark or brand registration. For the legal protection of copyright is contained in Law No. 28 of 2014, while for trademark registration is in Law No. 20 of 2016.
Protection of intellectual property is very important for creative industry players, in order to anticipate violations of intellectual property owned. In addition, this protection is also done to encourage creators to continue to work and innovate.
“Protection of a creative product can be done by registering ownership of intellectual property rights. IP can also help a product to develop across media,” said Robby Wahyudi, as Program Director and Co-Founder of Katapel, a marketing training program to obtain Indonesian creative IP licenses held by the Creative Economy Agency.
Because of the small opportunities for infringement, creative industry players will be more enthusiastic in their work. This means that the existence of Intellectual property rights is very important for the sustainability of the creative industry in Indonesia.
Because the creative industry sector relies heavily on ideas, ideas, or creativity from human resources as the main production factor. In Indonesia itself, intellectual property rights include several categories, among others: copyright, patent, trademark, trade secret, industrial design, geographical indication, and integrated circuit layout.
“I strongly encourage ecraf actors to be able to create well, in the sense of using their own work. For example, if you don’t have your own work, you can collaborate with others and of course you have to ask permission first. And for creative economy players who already have products, immediately register the Intellectual Property and ask for what kind of protection. Create good creations and provide clear protection and commercialize them in order to get optimal benefits from Intellectual Property Ownership Rights,” said Ari Juliano Gema, as an IP Expert and Special Staff of the Ministry of Tourism and Creative Economy for Bureaucratic and Regulatory Reform.
Protecting Intellectual Property
For work owners who want to get protection in IP Law is not as difficult as imagined. The government has provided many guidelines and facilities regarding the submission of intellectual property rights.
Even in the midst of the COVID-19 pandemic, filing for intellectual property rights can be done online. The steps to take care of it can be started by registering on the website of the Directorate General of Intellectual Property (DJKI), Ministry of Law and Human Rights of the Republic of Indonesia.
Next, identify the creation to be registered. Then fill in and complete the procedures listed on the site. Later the work will go through a verification process before finally being designated as property rights. The sign of ownership of a work is marked by a certificate issued by the Directorate General of Intellectual Property of the Ministry of Law and Human Rights.
Although the Intellectual property right registration process is relatively easy, the Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency (Kemenparekraf / Baparekraf) still tries to intervene.
